Social Media Marketing for Restaurants( 94% UNI)
Cafes & Bars: 3 – Location & Event Marketing
Here from Profitable Hospitality with our Fast-Track Social Media Marketing webinar series... And in this one we’re going to look at location and event marketing. One of the most important of the location marketing tools is the service called foursquare that people usually access through their mobile phone, their iPhone, Android. And a little application there which will pick up where you are, called a GL location, just like a GPS system. And, wherever you are you can check-in and it gives you certain rewards for the number of times you check-in. So there I am, the Sushi Train. I’ve been so many times; I’ve checked-in so many times, I’m the Mayor. On the right hand side, somewhere else I checked-in, it says someone else’s is the Mayor but you’re getting close. So there’s that slightly competitive thing that are placed on. You can also win prices by badges for the certain number of times that you checked-in. I don’t know what that Cranked one is down the bottom but I’ve obviously deserved that somewhere rather. And also is the business you can offer special deals to people who check-in. So I just snapped a couple of deals here. On the left, receive a free coffee with a meal. A business that is very confident with their social media marketing. On the right, you get a free upsize for every fifth check-in. You can decide which one of those is more compelling. It’s one of the challenges if we’re running loyalty or membership schemes, isn’t it? You know how to create offers that are affordable and also shift people’s behavior in the direction we want. So, here’s a burger chain in Philadelphia, that’s incorporated this social media services. Right upfront on their homepage. They got a cheeky menu there. They’ve got their Twitter link. They’ve got their Facebook link with posts going up there and the Foursquare. And if you click on that foursquare link there, it takes you through to the foursquare website. So it’s not just on phones, it’s a web site, site is where you’ll login to join. And it shows the special, and you could see the special I’ve set-up there, free draft beer for checking in. Well, that’s pretty powerful, isn’t it? And they have given away thousands of beers and the operator says it’s one of the best and most effective and cheapest ways to do marketing. So, nice to have a bold challenge like that, isn’t it? Because freebie for most people would not be the first thing I think about. Foursquare also gives operators a very nice statistics to look at to really track the activity. Here’s a sample of it. You can see age, sex, total check-ins. All of those sort of things. Very useful to find that sort of analysis on there. And Foursquare continually adding offers to what’s, the features to the service they’re offering. We’re talking about games here, aren’t we? Location obviously, but people playing games and there’s a thread now in a lot of this social marketing that’s been talked about. You know, ----- game, ----- game engineering. I mean, most people of 35 have grown up of playing Nintendo or Wii or Game Boys or whatever it is and it used to that competitive happening. I want to move up from silver level to gold. I want to be the Mayor or how do I get a reward if I do certain number of things? So, incorporating that into these services is becoming a very effective way of driving behavior. Just keep that in mind when you think about different marketing activity you should do. How, is there a sense of play for people? So Facebook is also into the GL location. And on a phone application you see the places there in the button in the middle there. You can check-in where you are and you can also tag friends who are with you. And, when you do that check-in that is going to go straight back information about that on to your newsfeed on your personal profile. So your friends are likely to see where you’ve checked-in. Because don’t forget that updates that go in your personal profile randomly appear on the personal profile wall of your friends as well. So you can see the advantage of getting people to check-in when they’re at your place because the friends of those people may be finding out where they’re going. So, it’s good to encourage people. Don’t just have information about, you know, his Facebook page on the wall. But you know, say “Check-in now, check-in to Facebook places, “encourage that activity. Google also has a places service application on the phone on the Google maps service, where you look. Their service is more designed to find out information. They also want you to check-in and do ratings. There’s not quite that sense of play, but you know, people whose sitting there waiting for their friends or maybe just sitting by themselves having coffee is so common to see. People just their phones at they’re tapping away, doing things. So, make sure you find out how good those places were. Remember, we talked in the previous, one of the videos about registering for Google places that’s connected to this. Where do you get the time to do all this? That’s some of the alarm that I see in people’s faces when we talk about this service and that service and Foursquare and Facebook, and all the rest. Well, my challenge to you is how you use your time with marketing now. You see most people did the old-fashioned thing, which is throw large amounts of money every now again and then do nothing. And, social media is about a little and often. My challenge to you is about 30 minutes a day. But that actually doesn’t have to be you putting the 30 minutes in. It may be a young member of your staff or someone’s whose keen on this. And with your direction and with your guidance they may be doing the updates. They may be doing the monitoring. You know, webinars, the in-depth webinars we’re doing, we’re gonna be looking at all the suggestions about how to manage your time and how to, the kind of posts and tweets and updates that can be done in those various services by other people for you. But a couple of ways to speed up the process, I want to show you as well. How to automate updates. So, on the left you can see, I took a photo down on Earl Canteen. I shot of all the preserves that they do there. And, from my phone, I tapped on the photo and I said I wanna email this photo. And, I’m using the service called Posterous, if you see it up there, Posterous. Com. So, you register to free service, where you can setup a news diary. And you can actually just email the post into it. So in this case, I tapped on email and I say send to Prosperous. It knows where it’s coming from, from my email address and to update it on my diary. And the subject line on my email was “Sleek product packaging at @Earl canteen – a little extra effort adds value.” I send it off, the diary was updated. Automatically, it created the Twitter post, the tweet and also automatically updated my Facebook page with content on both of those because I connected them that up on Posterous. It’s very simple, it’s very friendly. There’s so much you can do with content just by sharing photos. You don’t have to be a writer. But just start sharing photos. And here’s the challenge really with a lot of social media. It’s about being more transparent and sharing more of the little things, and think again, what it that interests my customers is. It’s not so much, you know, announcements of a deal of the month. But it’s just the photo, the friendly things like that. The second tool I’m gonna recommend for automating is using Hoot suite service. Free to join, the free level is quite sufficient. Let’s you setup all your tweets for a week, if you want to in advance and what time they’re gonna go out. It lets you track the popularity of different tweets that you send out. Whose been clicking on links them or there’s a great little button you can use with it where you can find interesting website you think people will be interested to click on the button and then turns it into a Tweeter pastor sends it to your Facebook page. So I highly recommend you look at Hoot suite. It’s very powerful and very easy to use. Event marketing, two services I recommend, I’ve used them both, Event rite. Com and Constant Contact. com. Constant Contact also does the email marketing and also do good survey service. I’ve used all of those, Constant Contact for about 6 years. Now Everbrite, I’ve got an example here from a workshop that I ran in recently. Where you setup the information page, you link it to your PayPal account and people can pay online whenever it suites them. So in this case, I’ve put up the information, I’ve added the photo, and it’s got links to maps automatically. And, anytime people want to, they just go and buy 1 ticket or 2 tickets. You can setup different prices for different numbers of tickets. And they can do, they get the email, they get the ticket automatically. You get the money straight into your bank. People want to do bookings like this. Think about when you buy tickets for a sporting game or a concert. You go to the ticketing website. Occasionally you might ring and we never line-up for that sort of thing now. You can actually do that yourself as well. Now, Everbrite also, if you’re running a free event you just want RSVPs. It’s free. Very low, just commission stretch on paid tickets but I love Event rite. It’s a terrific tool. Constant Contact, I’ve got a similar tool, also, similar pricing strategy. Very cheap, automated. Let people book at the time they want to, let people book when you ‘reclosed and the money just keeps flowing. The other service to think about with listing your events, of course, is Events on Facebook. And, remember, they gonna randomly pop-up on the news feed of the fans of your page. So you see the Events tab on the left of your Facebook page. When it’s your page, you’regonna be able to update things there. You can see I’ve put an event in for this webinar. And click on that, you’ll have more information about it with a link back on how to book etc. Very important in all the events you’ve listed on Facebook. So, our next webinar, our next video is going to be on List Building and Email Marketing. Don’t forget all our webinars. Again, to be followed by an in-depth series of full hour on each of those topics where we’re going to a great deal of details. A lot more examples, lots of links to very useful sites. I try and focus on free services where possible. So go to Profitable Hospitality. Com and sign-up. Thank you very much.
Here from Profitable Hospitality with our Fast-Track Social Media Marketing webinar series... And in this one we’re going to look at location and event marketing. One of the most important of the location marketing tools is the service called foursquare that people usually access through their mobile phone, their iPhone, Android. And a little application there which will pick up where you are, called a GL location, just like a GPS system. And, wherever you are you can check-in and it gives you certain rewards for the number of times you check-in. So there I am, the Sushi Train. I’ve been so many times; I’ve checked-in so many times, I’m the Mayor. On the right hand side, somewhere else I checked-in, it says someone else’s is the Mayor but you’re getting close. So there’s that slightly competitive thing that are placed on. You can also win prices by badges for the certain number of times that you checked-in. I don’t know what that Cranked one is down the bottom but I’ve obviously deserved that somewhere rather. And also is the business you can offer special deals to people who check-in. So I just snapped a couple of deals here. On the left, receive a free coffee with a meal. A business that is very confident with their social media marketing. On the right, you get a free upsize for every fifth check-in. You can decide which one of those is more compelling. It’s one of the challenges if we’re running loyalty or membership schemes, isn’t it? You know how to create offers that are affordable and also shift people’s behavior in the direction we want. So, here’s a burger chain in Philadelphia, that’s incorporated this social media services. Right upfront on their homepage. They got a cheeky menu there. They’ve got their Twitter link. They’ve got their Facebook link with posts going up there and the Foursquare. And if you click on that foursquare link there, it takes you through to the foursquare website. So it’s not just on phones, it’s a web site, site is where you’ll login to join. And it shows the special, and you could see the special I’ve set-up there, free draft beer for checking in. Well, that’s pretty powerful, isn’t it? And they have given away thousands of beers and the operator says it’s one of the best and most effective and cheapest ways to do marketing. So, nice to have a bold challenge like that, isn’t it? Because freebie for most people would not be the first thing I think about. Foursquare also gives operators a very nice statistics to look at to really track the activity. Here’s a sample of it. You can see age, sex, total check-ins. All of those sort of things. Very useful to find that sort of analysis on there. And Foursquare continually adding offers to what’s, the features to the service they’re offering. We’re talking about games here, aren’t we? Location obviously, but people playing games and there’s a thread now in a lot of this social marketing that’s been talked about. You know, ----- game, ----- game engineering. I mean, most people of 35 have grown up of playing Nintendo or Wii or Game Boys or whatever it is and it used to that competitive happening. I want to move up from silver level to gold. I want to be the Mayor or how do I get a reward if I do certain number of things? So, incorporating that into these services is becoming a very effective way of driving behavior. Just keep that in mind when you think about different marketing activity you should do. How, is there a sense of play for people? So Facebook is also into the GL location. And on a phone application you see the places there in the button in the middle there. You can check-in where you are and you can also tag friends who are with you. And, when you do that check-in that is going to go straight back information about that on to your newsfeed on your personal profile. So your friends are likely to see where you’ve checked-in. Because don’t forget that updates that go in your personal profile randomly appear on the personal profile wall of your friends as well. So you can see the advantage of getting people to check-in when they’re at your place because the friends of those people may be finding out where they’re going. So, it’s good to encourage people. Don’t just have information about, you know, his Facebook page on the wall. But you know, say “Check-in now, check-in to Facebook places, “encourage that activity. Google also has a places service application on the phone on the Google maps service, where you look. Their service is more designed to find out information. They also want you to check-in and do ratings. There’s not quite that sense of play, but you know, people whose sitting there waiting for their friends or maybe just sitting by themselves having coffee is so common to see. People just their phones at they’re tapping away, doing things. So, make sure you find out how good those places were. Remember, we talked in the previous, one of the videos about registering for Google places that’s connected to this. Where do you get the time to do all this? That’s some of the alarm that I see in people’s faces when we talk about this service and that service and Foursquare and Facebook, and all the rest. Well, my challenge to you is how you use your time with marketing now. You see most people did the old-fashioned thing, which is throw large amounts of money every now again and then do nothing. And, social media is about a little and often. My challenge to you is about 30 minutes a day. But that actually doesn’t have to be you putting the 30 minutes in. It may be a young member of your staff or someone’s whose keen on this. And with your direction and with your guidance they may be doing the updates. They may be doing the monitoring. You know, webinars, the in-depth webinars we’re doing, we’re gonna be looking at all the suggestions about how to manage your time and how to, the kind of posts and tweets and updates that can be done in those various services by other people for you. But a couple of ways to speed up the process, I want to show you as well. How to automate updates. So, on the left you can see, I took a photo down on Earl Canteen. I shot of all the preserves that they do there. And, from my phone, I tapped on the photo and I said I wanna email this photo. And, I’m using the service called Posterous, if you see it up there, Posterous. Com. So, you register to free service, where you can setup a news diary. And you can actually just email the post into it. So in this case, I tapped on email and I say send to Prosperous. It knows where it’s coming from, from my email address and to update it on my diary. And the subject line on my email was “Sleek product packaging at @Earl canteen – a little extra effort adds value.” I send it off, the diary was updated. Automatically, it created the Twitter post, the tweet and also automatically updated my Facebook page with content on both of those because I connected them that up on Posterous. It’s very simple, it’s very friendly. There’s so much you can do with content just by sharing photos. You don’t have to be a writer. But just start sharing photos. And here’s the challenge really with a lot of social media. It’s about being more transparent and sharing more of the little things, and think again, what it that interests my customers is. It’s not so much, you know, announcements of a deal of the month. But it’s just the photo, the friendly things like that. The second tool I’m gonna recommend for automating is using Hoot suite service. Free to join, the free level is quite sufficient. Let’s you setup all your tweets for a week, if you want to in advance and what time they’re gonna go out. It lets you track the popularity of different tweets that you send out. Whose been clicking on links them or there’s a great little button you can use with it where you can find interesting website you think people will be interested to click on the button and then turns it into a Tweeter pastor sends it to your Facebook page. So I highly recommend you look at Hoot suite. It’s very powerful and very easy to use. Event marketing, two services I recommend, I’ve used them both, Event rite. Com and Constant Contact. com. Constant Contact also does the email marketing and also do good survey service. I’ve used all of those, Constant Contact for about 6 years. Now Everbrite, I’ve got an example here from a workshop that I ran in recently. Where you setup the information page, you link it to your PayPal account and people can pay online whenever it suites them. So in this case, I’ve put up the information, I’ve added the photo, and it’s got links to maps automatically. And, anytime people want to, they just go and buy 1 ticket or 2 tickets. You can setup different prices for different numbers of tickets. And they can do, they get the email, they get the ticket automatically. You get the money straight into your bank. People want to do bookings like this. Think about when you buy tickets for a sporting game or a concert. You go to the ticketing website. Occasionally you might ring and we never line-up for that sort of thing now. You can actually do that yourself as well. Now, Everbrite also, if you’re running a free event you just want RSVPs. It’s free. Very low, just commission stretch on paid tickets but I love Event rite. It’s a terrific tool. Constant Contact, I’ve got a similar tool, also, similar pricing strategy. Very cheap, automated. Let people book at the time they want to, let people book when you ‘reclosed and the money just keeps flowing. The other service to think about with listing your events, of course, is Events on Facebook. And, remember, they gonna randomly pop-up on the news feed of the fans of your page. So you see the Events tab on the left of your Facebook page. When it’s your page, you’regonna be able to update things there. You can see I’ve put an event in for this webinar. And click on that, you’ll have more information about it with a link back on how to book etc. Very important in all the events you’ve listed on Facebook. So, our next webinar, our next video is going to be on List Building and Email Marketing. Don’t forget all our webinars. Again, to be followed by an in-depth series of full hour on each of those topics where we’re going to a great deal of details. A lot more examples, lots of links to very useful sites. I try and focus on free services where possible. So go to Profitable Hospitality. Com and sign-up. Thank you very much.
